Get to Know Fragrance — Team Ignite💬 WhatsApp Me
Stay Ravishing · Team Ignite · Products

🌸 Get to Know Fragrance

Understand, recommend and sell perfumes with confidence!

← Back to Training
🔍
Not sure which scent to recommend?
Use the Avroy Shlain Fragrance Finder →
›
1️⃣ What is Perfume?

Perfume is a blend of fragrance oils, alcohol, and sometimes water, designed to create a pleasant scent. The more fragrance oil it contains, the stronger and longer it lasts.

💧 Concentration Levels — from strongest to lightest:
Parfum
Strongest — most intense scent
6–8 hours
Eau de Parfum (EDP)
Slightly lighter — still very long lasting
5–6 hours
Eau de Toilette (EDT)
Light and fresh — great for everyday wear
4–5 hours
Eau de Cologne
Lightest — refreshing and subtle
~2 hours

💡 Always recommend EDP for customers who want fragrance to last all day!

2️⃣ The 3 Layers of Perfume Fragrance Wheel
🌟
Top Notes — First impression (15–30 min)
What you smell immediately. Light and fresh — citrus, floral, herbs.
💛
Middle Notes — The heart (3–4 hours)
The main character of the fragrance. Spices, florals, herbs.
🌿
Base Notes — Lasting impression (6+ hours)
What remains and what people remember. Vanilla, musk, wood, amber.
3️⃣ How to Choose the Right Perfume
🌞
Know the Occasion
Light/fresh → Daytime  |  Rich/intense → Evening
🌤️
Consider the Season
Citrus/aquatic → Summer  |  Warm/woody → Winter
💃
Match Personality
Floral → Romantic  |  Fresh → Casual  |  Spicy → Bold
🧪
Test on Skin
Always let it settle a few minutes — perfume smells different on skin
⏱️
Check Longevity
EDP for all day wear · EDT for lighter everyday use
🌸 Female Fragrance Wheel Avroy Shlain Female Fragrance Wheel

Most of our female fragrances fall within the Floral and Oriental families — still very popular in the South African market.

🌺 Floral Notes
Romantic, feminine, soft — Rose, Jasmine, Lily

Perfect for: Everyday wear, dates, special occasions

✨ Oriental Notes
Warm, exotic, seductive — Vanilla, Amber, Musk

Perfect for: Evening wear, winter, formal events

💧 Fresh Notes
Clean, light, uplifting — Citrus, Water, Green

Perfect for: Summer, daytime, casual wear

🪵 Woody Notes
Earthy, warm, grounded — Sandalwood, Cedar, Patchouli

Perfect for: Winter, evening, sophisticated occasions

📄
Download the complete guide
Female Fragrance Training PDF →
›
💎 Male Fragrance Wheel Avroy Shlain Male Fragrance Wheel

Our best-selling male fragrances fall in the Chypre and Woody families — woody scents dominate the South African market.

💧 Fresh Scents
Clean, bright, citrusy — Lemon, Bergamot, Grapefruit

Our fragrances:

Aqua No.1™Black Diamond Nights®Bold Blue®Coppélia® ManEndangered® For HimLegendary Man®Mancelle® SportSteel Icon®
🌶️ Oriental Scents
Rich, exotic, seductive — Vanilla, Myrrh, Cinnamon

Our fragrances:

Black Diamond® ExtremeEndangered® For Him ParadiseMancelle®Rebel Fire™Redd For Him®
🪵 Woody Scents
Warm, earthy, masculine — Patchouli, Sandalwood, Cedar

Our fragrances:

Black Diamond®Coppélia® Man True GentlemanLegendary Man® OudRebel Sky™Steel Intense®Supreme Wood™
💡 Why Men Should Use Fragrance
💪
Boosts Confidence
Makes a man feel more self-assured in social and professional settings
🧠
Makes a Lasting Impression
Scent is strongly linked to memory — the right fragrance makes him unforgettable
😊
Improves Mood
Provides feelings of relaxation and pleasure throughout the day
✨
Enhances Grooming
Completes the personal care routine — shows attention to appearance

💡 Use words like BOLD, EXTREME, STRONG, SOPHISTICATED, ADVENTUROUS, EXOTIC, RICH when selling male fragrance — these words resonate and close the sale!

💰 How to Sell Fragrance
1
Understand their needs — ask about occasion, personality, season
2
Listen actively — let them talk, then match the scent
3
Personalise it — "This one was made for someone like you!"
4
Highlight benefits — confidence, lasting impression, grooming upgrade
5
Encourage 2–3 fragrances — daily, evening and special occasions
6
Use testers — let them smell it on their own skin first
7
Follow up — check in after a week to see how they're enjoying it
📌 How to Wear Fragrance — Pulse Points

Apply to pulse points — these areas produce heat which activates the fragrance and makes it last longer.

👂
Behind the ears
People notice this when close to you
🦴
Neck & collar bone
The most common spray point
💪
Inner wrist & inner elbow
Pulse points that warm the fragrance beautifully
🦵
Behind the knee
Releases scent as you move throughout the day

💡 Rules: Less is more · Apply to skin not clothes · Start with one spray · Don't rub — let it settle naturally

📚 Your Fragrance Resources
🔍
Find the perfect scent for any customer
Avroy Shlain Fragrance Finder →
›
📄
PDF Download
Female Fragrance Training PDF →
›
📃
Quick Reference Cheat Sheet
How to Sell Perfume — One Pager →
›
🌸 You've Got This!
The more you know about fragrance, the more confident you'll be. Use the Fragrance Finder to match every customer perfectly! 💪
🔍 Open Fragrance Finder →
← Back to Training
>