Get to Know Fragrance 
This section gives you the essentials to understand, recommend, and sell perfumes confidently. Learn fragrance basics, match scents to customers, and shine as a fragrance expert!
Get to Know Fragrance
This section gives you the essentials to understand, recommend, and sell perfumes confidently. Learn fragrance basics, match scents to customers, and shine as a fragrance expert!
What is Perfume?Perfume is a blend of fragrance oils, alcohol, and sometimes water, designed to create a pleasant scent.
Concentration Levels:
- Parfum: Strongest, lasts 6–8 hours
- Eau de Parfum (EDP): Slightly lighter, lasts 5–6 hours
- Eau de Toilette (EDT): Lighter, lasts 4–5 hours
- Eau de Cologne: Lightest, lasts ~2 hours
Layers of Perfume- Top Notes: First scent you notice (e.g., citrus, floral)
- Middle Notes: The heart of the fragrance (e.g., spices, herbs)
- Base Notes: The lasting impression (e.g., vanilla, musk)
How to Choose the Right Perfume- Know the Occasion:
- Light/fresh scents → Daytime
- Rich/intense scents → Evening
- Consider the Season:
- Citrus/aquatic → Summer
- Warm/woody → Winter
- Match Personality:
- Floral → Romantic
- Fresh → Casual
- Spicy → Bold
- Test It:
- Try perfumes on skin to see how it interacts with natural scent.
- Use roll-ons or small samples to build a kit for customers.
- Check Longevity:
- Choose the concentration that fits the customer’s needs (EDP for longer wear)
This chart below will help you choose your favorite perfume with Avroy Shlain.
